Operator Demo Portal
RTP-Driven Sports Retention Engine

Don't lose the player
when the match ends

Grey Gaming is not a casino content library. It is a retention layer built for sportsbook operators, designed to hold players on the platform after a match concludes instead of losing them to other apps, other operators, or idle time between fixtures.

8Live Games
93-98%RTP Range
25K+Active Players
295M+Rounds Played
01
Why Grey Gaming
The retention problem we solve for sportsbook operators, and how RTP-driven design keeps players on platform after a match ends.
Read more
02
Live Games
8 games across cricket, football, casino instant-win, and racing. Click any title for a live operator demo.
View games
03
What's Next
Hound Racing, a Crash series, a deeper FIFA format, and more, all in active development.
See roadmap
Why Grey Gaming

Why Grey Gaming, why not another provider. Sportsbook operators lose players the moment a match ends. Grey Gaming sits right after that moment. Our games are built to be promoted the second a fixture finishes, so the player stays inside the operator's platform instead of closing the app. This is the gap most content providers never address.

RTP-Driven Retention
Grey Gaming acts as a post-match engagement layer. It helps operators retain sports betting players even after the sporting event concludes, instead of losing that traffic entirely.
Seamless Sportsbook to Casino Transition
Coin Toss and Coin Toss 7 are built specifically to move players from sports betting into casino play, smoothly and without friction, improving engagement and reducing churn.
Keep Players Active After the Match
Instead of losing traffic once a fixture ends, operators can promote Grey Gaming titles immediately after, keeping players on the platform and in play.
Football-Centric, FIFA-Forward
For football markets, Grey Gaming places strong emphasis on FIFA-themed experiences, letting operators capitalise on fan engagement well beyond the 90 minutes of gameplay.
Built for Player Retention
Every Grey Gaming product is designed to increase session times, improve cross-sell opportunities, and strengthen overall retention for sportsbook operators.
Future-Ready Content Pipeline
Grey Gaming continues to expand its portfolio with new game concepts in active development, reinforcing a long-term commitment to operator growth.
Live Games
Auto-login active — Grey Gaming Extension handles authentication seamlessly.
In Development
Racing
Hound Racing
An instant-win greyhound racing format following the same group-betting structure as Horse Racing, widening the racing vertical for operators already seeing strong returns there.
Crash
Crash Series
A new line of multiplier crash games, cash out before the curve breaks. Built on the same risk-ladder psychology that makes Coin Toss 7 effective at sportsbook to casino conversion.
Football
FIFA Match Predictor
A deeper FIFA-themed prediction format extending the Penalty Shootout line, aimed at keeping football audiences engaged well past full time.
Instant Win
Dice Duel
A fast, simple dice prediction game in the same instant-win family as Coin Toss, built for high-frequency play and quick rounds.